HISTORY OF
HEREFORD & WORCESTER COUNTY
SMALL OPERATORS BUS SERVICES

This section is planned to show all changes to smaller operators' routes in Hereford and Worcester from just pre-deregulation (Summer 1986) until the end of the County (March 1999).  I am slowly improving the format of the section by reformatting each alphabetical section.

To move to another page choose the first letter for the operator in which you are interested :-

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OPERATORS : LETTER W

Warners Fairfax Travel of Tewkesbury :   

Pinvin - Ashchurch (Dowtys) via Pershore, Evesham, Fairfield, Beckford (Wks)

3 August 1987 : Made available to the public

February 1988 : Withdrawn

Pinvin - Ashchurch (Dowtys) via Pershore, Eckington and Bredon (M-F)

3 August 1987 : Made available to the public

Ledbury - Hollybush - Rye Cross - Long Green - Tewkesbury - Ashchurch Dowty's (M-F)

3 August 1987 : Made available to the public

10 October 1988 :Incorporated into Great Malvern service

Great Malvern - Barnards Green - Hanley Swan - Upton-on-Severn - Twyning - Tewkesbury - Ashchurch Dowty's (M-F)

3 August 1987 : Made available to the public

10 October 1988 :Extended back to start Ledbury, running via British Camp and Malvern Wells.

377 (Malvern Link - Cheltenham via Great Malvern, Malvern Wells, Hanley Swan, Welland, Pendock, Corse Lawn, Staunton, Murrells End, Maisemore and Gloucester) (Th)

1 June 1989 Commenced. Provide an experimental Thursday service on routes served on Saturdays.

381 (Malvern Link - Cheltenham via Great Malvern, Hanley Swan, Hanley Castle, Upton, Tewkesbury) (Th) Some journeys run via Guarlford between Barnards Green and Hanley Swan, and via Longdon and Bushley between Upton and Tewkesbury. Between Tewkesbury and Cheltenham the route is via Bishops Cleeve or Combe Hill.

1 June 1989 Commenced. Provide an experimental Thursday service on routes served on Saturdays.

540 Tewkesbury to Beckford via Mitton Estate, Bredon and Kemerton, returning via Aston Cross to Northway Depot (M-F eve pk)

2 September 1989 : New service, single evening peak journey (experimental)

22 December 1989: Withdrawn after this date, having failed to attract significant patronage.

WF14 (Tewkesbury / The Hill School - Malvern Link via Upton, Hanley Castle, Hanley Swan, Great Malvern) (Th)

1 June 1989 : Commenced.

377 (Malvern - Pendock - Gloucester - Cheltenham ,Th) and 381 (Malvern - Upton - Cheltenham, Th) were withdrawn after 15 March 1990, leaving only Smiths Motors operating on these routes. WF12 (Pinvin - Pershore - Eckington - Bredon - Ashchurch Dowtys/Tewkesbury, M-F) was transferred to Cheltenham Coaches on tendering from 2 Jan- uary 1991. WF11 (Ledbury - Great Malvern - Tewkesbury - Dowtys, M-F) was similarly trans- ferred to Rover Coaches from the same date. 540 (Evesham - Ashton-under-Hill - Beckford - Bredon - Tewkesbury, NSu) was gained from Midland Red West from 21 April 1992, with 547 (Tewkesbury - Bredon - Bredons Norton - Aston Cross - Ashchurch -Tewkesbury, NSu) gained from Swanbrooks. 540 deviates additionally via Ashton-under-Hill, and 547 via Bredons Norton. Following the retendering of Sunday city services in Worcester and the de- registration of all remaining commercial evening operations by Midland Red West, this com- pany won services giving work for four vehicles ESu from 29 August 1992 :

29A/29C/29D/30A/30C/30D (City - Red Hill - Baynham Estate - Ronkswood - Worcester) : Sundays

hourly in each direction on the circle. Variants 29C/30C also include County Hall (0900-1830), variants 29D/30D also include Newtown Hospital (after 2030). Eve- ning service remains with Midland Red West.

33 (City - Dines Green) : Evenings every 30 mins. Sunday service remains with Midland Red West.

34/35 (City - Lansdowne - Blackpole - Warndon - Brickfields - City) : Evenings hourly in each direction on the circle, Su hourly between Warndon (Chedworth Drive) and City via Brickfields only, operation via Lansdowne and Blackpole being withdrawn on that day.

36/38 (City - Tolladine - Warndon - Perdiswell - City) : Evenings hourly in each direction round the

circle plus hourly City-Tolladine-Warndon shorts, Sundays similar but with circular journeys being diverted via Ombersley Road and Checketts Lane as partial replacement for 21 (Green Lane) and the shorts running to/from Chedworth Drive.

37 (City - Tunnel Hill - Warndon) : Evenings hourly, Sundays hourly to/from Chedworth Drive up to

1200 plus journeys after 2000. At other times on Sundays the Tunnel Hill service is provided by 41/43, which service also supplements the frequency in the evenings.

41/43 (City - Ronkswood - Wood Green - Warndon - Tunnel Hill - City) : Sundays hourly in each direction round the circle, 1130-2000. This is a new Sunday service for Wood Green. Replaces 31A and 37 between these times. An evening service also operates, run by Midland Red West. Unlike the daytime service, 43 operates via Canterbury Road in Ronkswood. Not previously mentioned was the introduction of 362 (Worcester - A38 -Tewkesbury - Northway Garage), a Daily service consisting of positioning journeys for Worcester city routes. Warners Bus & Coach (t/a Boomerang Bus Company) of Tewkesbury : 380 (Malvern - Ashchurch, M- F) and 563 (Tewkesbury - Worcester Schools, Sch) were acquired from Rover Coaches from 22 September 1992, following the suspension of the licences of the latter firm.

Western Coaches (Buchanan) of Hereford :

Hereford City - Hampton Park (NSu)

26 October 1986 : Reduced to 30m frequency, co-ordinated with Midland Red West

Hereford City - College Green (NSu)

26 October 1986 : Reduced to 30m frequency, co-ordinated with Midland Red West

Hereford City - Credenhill (NSu depot journeys)

5 August 1986 : Commenced

Holmer - Aylestone School (Sch) and Westfields - Holmer School (Sch) were acquired from C N Jones Ltd. from 30 January 1989. A service between Hereford (Tesco's) and Newton Farm Estate, in competition with Midland Red West service 117, commenced on 6 August 1990. A half-hourly frequency Monday to Saturday, except at school peaks, is registered. The firm was taken over by Yeomans Canyon Travel from 23 January 1991, Hereford City services 101 (Credenhill), 104 (Hampton Park) 105 (College Green) and 117 (Newton Farm) being transferred together with schools services 815,821 and 831.

West Midlands Travel : The peak-hour service on 145 (Bromsgrove - Barnt Green - Birming- ham, NSu) was reduced from 2 June 1996. Travel WM : 5 January 1998 : New service 648 (Rubery - Rednal - Cofton Hackett - Longbridge Station - Northfield) commenced, hourly NPESu.

Whitemans of Clee Hill : New service 728 (Clee Hill - Knowle - Burford - Brimfield - Moor Park School -Ludlow - Caynham - Knowbury - Clee Hill, Sch) commenced 18 September 1989. This operator has surrendered his P.S.V. "O" licence, and the Clee Hill - Tenbury - Ludlow (Sch) service (728) has ceased.

Go Whittle Group of Highley :


Highley - Birmingham via Bewdley, Kidderminster, Stourbridge, Cradley Heath, Dudley (Summer Weekends) :

1/8/87 : DEREGISTERED


Tenbury Wells - Kidderminster (T)

29 December 1987 : Ceased after operation on this date. It failed to carry sufficient passengers to jus- tify renewal of the subsidy contract.


Tenbury Wells - Kit Castle (T)

26 October 1986 : Gained from Yarranton Bros.

27 January 1987 : Passed to Yarranton Bros.


Tenbury Wells - Boraston Circular (T)

26 October 1986 : Gained from Yarranton Bros.


Upper Sapey - Martley - Worcester (Sch)

10 April 1989 : Acquired from DRM Coaches

31 May 1994 : Later evening peak round trip commenced.


2 (Kidderminster - Bark Hill) Su

23 February 1997 : Withdrawn


7 (Greenhill - Kidderminster)

5 September 1994 : First Monday to Friday journey gained from Midland Red West

7 (Greenhill - Kidderminster, Early M-F)

4 January 1995 : Passed to MHS Travel, by mutual agreement.


9 (Caunsall - Cookley - Kidderminster, NSu)

11 November 1991, : Commenced, producing competition on the route. Some journeys deviate via Gaymore Estate and some via Broadwaters Heath. In the morning, most Go Whittle journeys duplicate Hollands Coaches journeys, but in the afternoon the timings are better spaced.

21 April 1992 : Service reduced.

24 July 1992 : Ceased after operation on this date


9A (Kidderminster - Broadwaters Heath - Cookley Lionfields Estate, NSu)

4 September 1989 : Acquired from Regency Vehicles.

18 November 1991 : Lost to Hollands Coaches


10 (Kidderminster - Offmore) Su

23 February 1997 : Withdrawn


10A Offmore Farm (Borrington Road / Duncleat Crescent) to Kidderminster Bus Station via Tennyson Way, Wordsworth Crescent, Husum Way, Birmingham Road, Coventry Street, Radford Avenue, Broad Street, Pooles Court, Blackwell Street, then if required via the Health Centre in Bromsgrove Street and/or the Railway Station

18 February 1993 : New experimental Thursday services 10A and 11A commenced, operated by a vehicle equipped to DiPTAC standards and designed to serve old peoples' homes and sheltered hous- ing complexes.

7 September 1995 :Amended by the deletion of Clensmore and a diversion via the Swan Centre.


11A Stourport (Mitton Gardens) to Kidderminster Bus Station via New Street Civic Centre, Lower Lickhill, Burlish Crossing, Windermere Way, Foley Park, Beauchamp Avenue, Neville Avenue, Northumberland Avenue, Park Lane, Castle Road , extending if required to the Health Centre and Rail- way Station.

18 February 1993 : New experimental Thursday services 10A and 11A commenced, operated by a vehicle equipped to DiPTAC standards and designed to serve old peoples' homes and sheltered hous- ing complexes.


13A (Kidderminster - Birchen Coppice - Stourport - Areley Kings, Su)

30 August 1992 : Gained from Midland Red West


16 (Kidderminster - Stourport - Areley Kings, Su)

30 August 1992 : Gained from Midland Red West


16A (Kidderminster Statons - Stourport - Areley Kings via the Kidderminster inner Ringway, Bewdley Road, Kidderminster General Hospital, Sutton Road and Stourport to loop via Abberley Avenue and Areley Kings) (NESu)

11 May 1992 : Experimental rail-connection service commenced. Service runs hourly.

17 May 1994 : Diverted via the new Sainsbury's Store in Kidderminster

7 September 1994 : Diverted away from Sainsbury's Superstore in Kidderminster , following timekeeping problems.


75 (Alvechurch - Redditch, ThF)

4 January 1996 : Gained from Rover Coaches


125 (Bridgnorth - Highley - Kidderminster, NSu)

1 February 1992 : Reduced

1 September 1992 : Timetable amended.

17 May 1994 : Diverted via the new Sainsbury's Store in Kidderminster

7 September 1994 : Diverted away from Sainsbury's Superstore in Kidderminster , following timekeeping problems.

1 September 1997 : Journeys deregistered, some replaced by Busy Bus


151 (Droitwich - Hanbury - Astwood Bank - Redditch, F)

30 August 1986 : Gained from Midland Red West

7 September 1989 : Revised, being extended back to start at Westlands Estate and diverted via Sainsbury's at Redditch.

16 April 1993 : Lost to Rover Coaches

4 January 1996 : Gained from Rover Coaches


193 (Birmingham - Stourport) Su

31 August 1997 : Withdrawn, replaced by a similarly timed journey as 292 (Birmingham - Bewdley).


195 (Kidderminster - Blakedown - Hackmans Gate - Hagley - Stourbridge) (NSu)

30 August 1986 : Gained from Midland Red West

3 September 1988 : Reduced to TThFS only

4 September 1989 : Increased back to NSu, with some journeys being renumbered 196 and diverted via Churchill Village and Blakedown Estate, not serving Hackmans Gate, in lieu of Regency Minibuses.

2 January 1992 : Lost to Midland Red West and completely recast.


213 (Astley - Stourport, F)

8 September 1995 : Gained from Hollands Coaches


291 (Clows Top - Rock - Bliss Gate - Heightington - Bewdley - Kidderminster, M-F)

30 August 1986 : Gained from Midland Red West

13 October 1986 : TF service diverted via Quarry Road (Rock), extended back to Broom Inn and Mamble on request

3 September 1988 : Reduced to TThFS only, the Saturday operation being new.

2 January 1992 : Lost to Hollands Coaches


292 (Kidderminster - Hereford via Clee Hill, Ludlow, Richards Castle and Leominster, Su)

30 August 1992 : Gained from Midland Red West. Through fares are offered to/from Birmingham by connection with Stevensons service 192.

4 July 1993 : Service improved by the addition of a vehicle working.

29 August 1993 : Diverted through Orleton village, north of Leominster, in line with the Midland Red West

17 May 1994 : Diverted via the new Sainsbury's Store in Kidderminster

1994 : The extra Summer journeys unsuccessful and not repeated

7 September 1994 : Diverted away from Sainsbury's Superstore in Kidderminster , following timekeeping problems.


292 (Kidderminster - Birmingham, Su)

8 January 1995 : Acquired from West Midlands Travel

26 February 1995 : Operates as a through service with 292 (Kidderminster - Hereford, Su) although timings are unchanged.

28 May 1995 : Certain journeys extended to Hereford Station, to make train connections


305 (Kidderminster - Hartlebury - Stourport, M-F peaks)

31 August 1993 : Gained, replacing 829.


306 (Ombersley -Crossway Green - Stourport, TF)

31 August 1993 : Gained from Midland Red West

28 February 1995 : Diverted to double-run into the Power Station Estate just outside Stourport


351 (Worcester - Redditch, W)

18 December 1991 : Withdrawn after this date, having failed to generate sufficient patronage.


352 (Droitwich - Tibberton - Crowle - Worcester, TF)

21 April 1992 : Gained from Midland Red West,

27 February 1996 : Lost to Midland Red West


353 (Grafton Flyford - Crowle - Tibberton - Worcester, W)

21 April 1992 : Gained from Midland Red West

27 February 1996 : Lost to Midland Red West


354 (Hanbury - Droitwich, F)

4 January 1996 : Gained from Rover Coaches


356 (Droitwich - Westacre Middle School - Ombersley, TF in Sch term)

7 June 1994 : New service consisting of a single afternoon journey providing a later return facility for passengers on Rover service 356.

17 February 1995 : Withdrawn . As far as can be judged this public operation of a school contract never carried a single non-school passenger.


356 (/357) (Holt Heath - Droitwich, TF)

2 January 1996 : Gained from Rover , reduced to T only and extended back to start at Stourport via The Walshes, Astley and Shrawley. The F service was renumbered 357 and runs from Stourport via Hartlebury, Waresley, Crossway Green and Ombersley to Droitwich.

3 March 1998 : T service diverted via Astley Burf on first Tuesday of month only.


358 (306) (Ombersley - Stourport, TF)

2 January 1996 : renumbered 358 and extended back to start at Droitwich.


404 (Bromyard - Pencombe - Little Cowarne - Ullingswick - Burley Gate - Bromyard Circular) (Th)

2 February 1989 : Acquired from C N Jones Ltd.

21 April 1992 : Lost to Bromyard Omnibus Company.


427 (Martley - Clifton-on-Teme - Upper Sapey - Tedstone Wafre - Norton - Bromyard) (Th)

2 February 1989 : Acquired from C N Jones Ltd.

21 April 1992 : Lost to Bromyard Omnibus Company.


491 (Orleton - Leominster, T)

28 May 1996 : Gained from Lugg Valley and extended back to start at Ludlow.


500 (Tenbury - Leysters - Leominster, F)

21 April 1992 : Won from Lugg Valley Motors and diverted via Middleton-on-the-Hill, partially replacing Lugg Valley 488.

28 April 1995 : Lost to Primrose Motors


726 (Ludlow - Caynham - Hope Bagot - Tenbury) (T)

10 February 1990 : Lost to Shropshire County Council

1 September 1992 : Regained from Shropshire County Council

4 September 1995 : Withdrawn due to Shropshire County Council's budget cuts


731 (Ludlow - Brimfield -Tenbury)

10 February 1990 : Saturday service lost to Shropshire County Council

1 September 1992 : Additional journeys provided on Tuesdays.

31 May 1994 : Evening peak journey added on an experimental subsidised basis

28 November 1994 : Extended to operate to and from the Swimming Baths Car Park in Tenbury


732 (Ludlow - Tenbury, M-F)

23 September 1996 : Additional Schoolday journeys from Ashford Carbonell to Ludlow via Richards Castle further diverted to serve Orleton


735 (Wigmore - Ludlow, M)

2 January 1992 : Gained from Ludlow Travel.


751 (Barbrook -Kidderminster, Th)

1 September 1992 : Extended back to start at Cleobury Mortimer. Cleeton St. Mary is now served ev- ery week.

4 September 1995 : Withdrawn due to Shropshire County Council's budget cuts


753 (Cleobury Mortimer - Tenbury Wells)

28 November 1994 : Extended to operate to and from the Swimming Baths Car Park in Tenbury

4 September 1995 : Reduced to run TSch only


754 (Tenbury Wells - Cleobury Mortimer via Clee Hill)

1 September 1992 : Revised and renumbered 753, one additional off-peak Friday journey being added.


755 (Tenbury Wells - Boraston - Milson - Cleobury Mortimer)

1 September 1992 : Revised timetable with extra journeys at peak and on Tuesdays.

753/755 (Cleobury Mortimer - Tenbury, M-F)

4 September 1995 : Reduced to run TSch only


803 Kinver and Worcester (Alice Ottley School) via the outskirts of Kidderminster and Hartlebury (Sch)

1988: Registered as available to the public. Although this is a new registration, it is very similar to an- other previously registered service that has not been cancelled.

September 1993, : Revised, one bus now starting from Stourbridge and one from Kingswinford.

4 January 1996 : Revised


804 or 829 (Hartlebury School to Waresley) (Sch)

10 April 1989 : Acquired from Harries Coaches

31 August 1993 : Incorporated in 305


805 Power Station Estate to Tan Lane School (Schooldays )

1 November 1993 : New service. Afternoon return journey run by Midland Red West.

December 1996 : Withdrawn & incorporated in Jules Travel 858.


872 (Spenells - Wolverley High School, Sch)

5 September 1995 : Acquired from Rover Coaches


873 (Blakebrook - Wolverley School)

8 September 1993 : Introduced

29 November 1993 : Amended slightly, exchanging parts of route with Rover 874 to avoid overloading.


874 (Franche - Wolverley High School, Sch)

4 January 1995 : Transferred from Rover Coaches , by mutual agreement.


885 (Puxton -Wolverley School)

8 September 1993 : Introduced


914 (Bewdley - Stourport, Steatite Works, M-F) was withdrawn after 11 January 1991. Experimental service 351 (Dines Green - Worcester - Warndon - Fernhill Heath - Droitwich - Charford - Redditch, W) commenced on 6 March 1991.


S39 (Kidderminster - Blakebrook - Marlpool Lane - Beeches Road - Wolverley High School, Sch)

23 September 1991 : New service commenced


S45 (Franche - Wolverley School)

5 September 1989 : New service, relieving overcrowding on the Midland Red West services

8 September 1993 : Withdrawn


X95 Bridgnorth - Merry Hill via Alveley, Kidderminster, Norton and Stourbridge (M) plus

X95 Worcester - Merry Hill via Holt Heath, Walshes, Stourport, Bewdley, Franche, Kidderminster, Norton and Stourbridge, (F)

5 April 1993 : Commenced

17 May 1993 : Diverted via Blakedown and Hagley, omitting Norton and Stourbridge.

27 May 1996 : Reduced to MF in sch terms only


X95 Stourport - Merry Hill via Bewdley, Franche, Kidderminster, Norton and Stourbridge, (TWThS)

5 April 1993 : Commenced

17 May 1993: Ceased



West Midlands Travel : 580 (Kidderminster - Wolverley - Kinver - Halfpenny Green, ThS) was won from Midland Red West with effect from 2 September 1995 and curtailed at Enville. WM Buses : 580 (Halfpenny Green - Kidderminster, ThS) was gained from Midland Red West from 2 September 1995 and extended at both ends to become a Wolverhampton - Wombourne - Swindon - Halfpenny Green - Enville - Kinver - Wolverley - Kidderminster - Bewdley service.

Paul Willetts Coaches of Lydney :

Kerne Bridge - Ross-on-Wye - Mitcheldean (Rank Xerox) (M-F)

Mid-1986 : Lost to Martins

Wyesham - Monmouth - Welsh Newton - St Weonards - Hereford (W)

8 April 1987 : Commenced

The registration for a Monmouth - Hereford (W) service has been cancelled with effect from 10 Novem- ber 1987. From 13 February 1989, certain Saturday journeys on Lydbrook - Joys Green - Ruardean - Howle Hill - Ross-on-Wye (NSu) and Ross-on-Wye - Walford - Lydbrook - Coleford (NSu) were ac- quired from Dean Forest Coaches. The main part of these services is operated by Dukes Travel and certain journeys by Soudley Valley Coaches and K.W.Beard (within W.T.A. only), and A H Martin and Sons (peak journeys to/from Ross-on-Wye). Operation on Lydbrook -Ross-on-Wye (NSu) and Ross-on-Wye - Coleford (NSu) ceased after 15 April 1989, following formal tendering for these ser- vices.

Woodside Ranger (Ranger Roadways Ltd.) of Berkhamsted :

Leominster - Hereford - Ledbury - London (S) ("London Flyer")

1986 : Acquired from Primrose Motors

24 November 1986 : Taken over by Primrose Motors.

Woodstones Coaches Ltd. of Kidderminster : From 2 January 1988, a school contract was diverted to replace the afternoon Sion Hill School - Caunsall (Sch) journey on Midland Red West service S68. This section is the only section of route registered. After operation on 22 December 1988, the Kidderminster - Cutnall Green (Th) service was withdrawn, leaving Woodstones operation on this corridor Schooldays only between Kidderminster and Bromsgrove. New school service S46 commenced 4 September 1990, initially running Kidderminster Bus Station - Wolverley High School via Horsefair, Hurcott Road, Stourbridge Road, Horsefair and Franche Road, but being revised within the first couple of days to run more directly via Broadwaters Heath. Woodstones Coaches of Kidderminster : 868 (Sion Hill School - Caunsall) and S45 (Kidderminster -Wolverley High School) were lost from 8 September 1993, with all schools services in the area being reorganised. Woodstones Coaches (Meredith) of Kidderminster : 134 (Bromsgrove - Kidderminster via Chaddesley Corbett and Harvington, Sch) was lost to Clearway from 6 January 1997.

Wythall Coaches (Beoley Garage Ltd.) of Bransons Cross

1986 : Business acquired by J. Barker. Wythall Coach Services : 164 (Bransons Cross - Solihull, F) and 864 (Bransons Cross - Solihull Schools, Sch) were withdrawn without replacement after operation in early April 1996 (5 April for service 164, the end of term for 864), whilst 865 (Bransons Cross - Solihull Schools, Sch) passed to Hollywood Travel from 22 April 1996. Wythall Coach Services : This firm has ceased trading, with 164 (Bransons Cross - Wythall - Solihull, F) and 864 (Bransons Cross - Maypole - Solihull, Sch) beign withdrawn from 12 April 1996. 865 (Bransons Cross - Earlswood - Ma- jors Green - Solihull, Sch) passed to Hollywood Travel with effect from 22 April 1996.

Wythall Bus Museum : Preserved bus services 750/754 have been registered this year.